A clear and realistic presentation helped online startup weeSpring claim the top prize at Crain's Perfect Pitch competition at Columbia Business School last Friday.
As many new parents will tell you, navigating Babies R Us or Buy Buy Baby for the first time can be an overwhelming, maybe even terrible experience. And even if you do get over your initial anxiety, you probably won't know how to evaluate the products you're seeing.
WeeSpring allows users to add friends via email or Facebook so they can share their trustworthy opinions on thousands of everyday essentials from cribs to car seats using a simple rating system.
I don’t have a platform like Amy Poehler, or a super cool award to dedicate, but I do have a day coming up (thank you, Hallmark) that is celebrated in my honor. And I’m fully ready to admit that I wouldn’t be one-tenth of the good mother (I hope) I am without the support and love that Liliana, my son’s caregiver, brings to our family each day.
The single most important thing an expectant mother can acquire during her pregnancy: a baby gear checklist from a trusted friend. The single most annoying thing she will suffer that is not spider veins: unsolicited advice from everyone else.
It's easy for expectant parents to get overwhelmed by the sheer number of choices out there when it comes to baby gear, baby food, baby diapering and everything else related to raising a little one.
Much has been said and written about the lack of women in the tech sector, be it as investors (or associates), founders or in management positions at major companies. Is the problem the old boys network – or that success in technology is seen as a young man’s game?
weeSpring was born out of a personal pain point. Co-founder Allyson Downey found herself in tears at a Baby’s “R” Us when she was pregnant with her first child, overwhelmed by the variety and her unfamiliarity with the brands.
It doesn’t matter that humans have been procreating for some 200,000 years with relative success. In the months leading up to childbirth, expecting parents are still stricken with fear over whether they’ll somehow screw it up.
I was completely wrong about most of the things I was certain of when I was 23. Like wanting to be a novelist. And the (train wreck of a) guy I thought I'd wind up marrying. More than anything, though, I believed professional success was all about merit and hard work. Here's a really important lesson: It's not.
"Someone told me recently, 'Any time I'm talking to someone who doesn't work for me already, I'm evaluating if I should try and hire them.' Every entrepreneur should always be recruiting."
Ally Downey talks to JWT about the deep user engagement of parents, attracting fathers in a mother-dominated space, and the startup’s plans to dive into big data and mobile.
Since its start early this year, weeSpring has amassed more than 50,000 product ratings. For individual products, it gets more reviews than BuyBuyBaby and Diapers.com combined, and is poised to surpass Amazon in the number of baby product reviews within six months.